About
We dye and finish radically cleaner, better fabrics.
We believe that innovation and environmental integrity are not trade-offs, but standards.
Because the people who wear them, the workers who make them, and the communities that surround them deserve a world where style and responsibility coexist.
Meet our team
05 Leadership
profiles
Co-founder, Chairman & Chief Scientist
An award-winning scientist and pioneer of digital textile printing, Dr. Mheidle brings over three decades of experience at the intersection of engineering, bioscience and digital technologies. He is the inventor behind WTRLSS' core technology and continues to lead its scientific development.
Co-founder & CEO
A seasoned entrepreneur and investor, Dustin leads the commercial strategy and global scaling of WTRLSS. With over 20 years' experience across fashion, venture capital and start-ups, he is driving the commercial scalability of WTRLSS' technology.
Co-founder
Entrepreneur, investor, and cultural pioneer, Biggs is the co-founder of Roc-A-Fella Records and has built culturally defining brands while investing in companies across music, fashion, media, technology, and consumer brands. He brings decades of experience in brand building, denim, and streetwear to help shape the strategy, market positioning, and cultural relevance of WTRLSS.
Co-founder & Chief Financial Officer
Marc is a seasoned entrepreneur who leads financial strategy and operations at WTRLSS. With a track record of founding, scaling and exiting multiple companies, he brings deep expertise in capital strategy, M&A and organizational growth. He plays a central role in structuring and scaling WTRLSS for long-term growth, from capital formation to global expansion, ensuring the business is built to deliver both commercial performance and operational discipline at scale.
Chief Marketing Officer
Kimberly is a world-class brand and marketing leader with over 35 years' experience building and scaling global consumer brands. A former senior leader at Procter & Gamble, she brings world-class expertise in brand building, storytelling and consumer engagement. Kimberly leads brand, marketing and communications for WTRLSS, shaping how the company shows up to industry, partners and consumers.
Get in touch
Tell us what you're working on — sample request, factory program, or brand partnership.
Press inquiries — press@wtrlss.com