Undyed fabric only
Fabric is woven undyed, so you stop pre-committing to dyed-roll inventory — fewer SKUs to forecast, and far less deadstock and markdown risk.
For brands
Make the impossible
your standard.
WTRLSS is the ingredient brand behind the next generation of denim. Unlimited design flexibility, a faster and more efficient process, and ESG goals you can hit now.
Water, unlocked
Historically, denim has been water locked. We just unlocked it.
99.9% less water per garment
- No harmful chemicals
- No indigo
- Radical resource reduction
Meet 
One step
Making,
simplified.
Color and finish, applied in a single digital step.
- No dye baths
- No stone washing
- No hand sanding
Pillar 01 — Creativity
Unleash creativity
without risk.
Digitally programmable colors and fixation levels. MultiActiv™ can deliver true ring dyeing — digitally — as well as gradients, prints, and experimental finishes with one digital pass.
Pillar 02 — Speed
Speed is structural.
Not a rush — three structural advantages that fall out of undyed, digital, dry production.
Local US sampling
Sample domestically in days, not on an offshore round-trip — so the design loop stays tight and you iterate in-season.
Produce anywhere
Dry, digital production isn't tied to wet-processing hubs — run on-shore or near-shore, close to demand.
Pillar 03 — The outcome
Radically clean
is the outcome.
Sustainability isn’t a feature bolted on; it’s how the technology works.
- 99.9% less water
- 97% fewer emissions
- 90% less energy
Built for incoming Digital Product Passports.
Trusted by — launching summer 2026
Partnership
Your name out front.
Our proof inside.
WTRLSS is setting a new standard consumers will look for — and it rides on the inside. Your customers see your brand first, then they see the proof.
01In the garment
Designed in
WTRLSS rides on the inside — dyed into the garment, not stamped across the front.
On the hang-tag
An ingredient-brand callout that reads as proof, not pitch.
02On your channels
Your Brand Selvedge Slim Jean — Indigo $185 Materials & process
- 100% organic cotton denim
- Dyed with WTRLSS — 99.9% less water
- Button fly · leather patch
Dyed with WTRLSS — 99.9% less water
On the product page
A unique ingredient call-out built into your PDP — listed where shoppers read the details.
yourbrand 99.9% less water. From 100 bottles of water to 2 tablespoons. Meet @wtrlss
In your marketing
Co-marketing assets and claim language — so the story shows up the same everywhere you tell it.
See it. Feel it.
Put the proof in your hands.
Request a sample — a real person from WTRLSS follows up within 48 hours.
Request a sample →How to engage
Four steps from first contact to scale.
Sample first. No long discovery calls before you see fabric in hand.